Social Media PPC (Pay-Per-Click) involves running paid advertising campaigns on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Advertisers pay a fee each time their ad is clicked, aiming to drive traffic, generate leads, or increase brand awareness.

These ads can be highly targeted based on demographics, interests, behavior, and other criteria, making them effective for reaching specific audiences. Social media platforms offer various ad formats, including text, image, video, carousel, and more.

ex. Running a Facebook ad campaign targeting 25-34 year-old professionals interested in digital marketing, aiming to generate leads for an online course.