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Google/Microsoft Search

Google/Microsoft Search refers to the use of search engine platforms (Google and Bing) to find information, products, and services online. These platforms use complex algorithms to rank web pages based on relevance to user queries.


Businesses can leverage search engines through SEO (Search Engine Optimization) and paid search advertising (PPC) to increase visibility. SEO focuses on organic ranking, while PPC involves bidding on keywords to display ads in search results.



A business uses Google Ads to bid on keywords like "best running shoes" to appear at the top of search results, driving traffic to their e-commerce site.

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