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Marketing Projects
Dynamic Drains
One of the B2C service industries that I loved. Solving the challenge of marketing for a disaster relief/prevention company was exciting. Crafting messaging with an "importance on prevention and regular check ups" got this brand and service away from the scummy opinions of the industry.
Gilmore Electric Express
The other B2C service industry in my portfolio. Savvy electrician whose emphasis was on customer service and a fair price. Besides PPC, we leveraged a content marketing strategy to position the brand as the "citizen". The local expert who is never condescending, the helpful neighbor.
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