Google LSA

Google Local Services Ads (LSA) are designed for local businesses to promote their services directly on Google. These ads appear at the top of search results when users look for local services, showing a business's name, reviews, and contact information.

LSA's are pay-per-lead, meaning businesses only pay when a customer contacts them through the ad. They help local businesses gain visibility and trust by featuring a Google Guarantee badge, indicating they have passed Google’s screening and qualification process.