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Performance Max
Performance Max is a goal-based campaign type in Google Ads that allows advertisers to access all of Google’s inventory from a single campaign. It uses machine learning to optimize performance across various channels including YouTube, Display, Search, Discover, and more.
The campaign leverages automation to deliver ads that best match user intent and business goals, such as lead generation or sales. Advertisers provide creative assets, and Google’s algorithms handle the optimization and delivery.
A retailer uses a Performance Max campaign to promote a new product launch, automatically optimizing ads across Google’s network to drive maximum sales.
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