Tablesmith

An entrepreneur's first venture into the product industry with a market of B2B and B2C. The focus of the product marketing was on the B2C segment. We leveraged content marketing, digital marketing platforms like meta and programmatic, and created a community to surround the brand.

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Campaigns/Tactics

Content Marketing

Created engaging content to connect with a new market and grow a community of cult followers of the brand, not just the product.

Social Media PPC

Meta, Twitter, and TikTok advertising to leverage client profiles. Targeted the right people with the right message to generate product and brand consideration.

Social Media Management

Managing the customer interaction, comments, likes, reviews, and reporting on the metrics to determine optimal content and posting schedule.