Gilmore Electric Express

The other B2C service industry in my portfolio. Savvy electrician whose emphasis was on customer service and a fair price. Besides PPC, we leveraged a content marketing strategy to position the brand as the "citizen". The local expert who is never condescending, the helpful neighbor.

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Campaigns/Tactics

Email Marketing

Monthly Newsletter informing customers of seasonal changes, specific services to consider, and special deals or promotions being offered during the month.

Performance Max

Large scale brand awareness and lead collection campaign to collect traffic with interruptive advertising that was very effective for the B2C service industry.

Google Search

Search campaign collecting a majority of the leads looking for the specific services that the electrician offered.

Google LSA

The most important tactic in the strategy. LSA warrantied the electricians work and allowed him to be the number one option for LSA, Search, GMB, and SEO leading to significant growth in the companies revenue and market share.

GMB Management and Optimization

Managed the Google my Business page, adding fresh media, responding to reviews, encouraging customer interaction, and maintaining accurate information and effective communication.

Social Media PPC

Banner ads running through the Meta suite offered a place for a video series to take place, bolstering credibility and largely increasing community engagement and trust.

Content Marketing

Monthly blogs optimized for SEO to collect organic search traffic leading more effective marketing spend spent on paid ads.

Social Media Management

Managed social media accounts, drafting and scheduling posts, responding to customer comments and reviews, excellent crafting of the brand voice and identity.

Search Engine Optimization

Managed the Search Engine Optimization of the companies website.