Banjaxed

This custom software company leveraged the capabilities of Salesforce as the custom builder on that robust platform. My first referral based strategy that included sales support and digital marketing. Email marketing and increasing the number of customer touch points was our focus.

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Campaigns/Tactics

Email Marketing

Built and monitored an email drip campaign that distributed a message every week for 6 weeks to increase the number of customer interactions and get more website traffic.

Performance Max

Ran a large scale brand awareness campaign through all the google network.

LinkedIn Automation

Octopus drip campaign targeting key operations roles within companies leveraging Salesforce to increase customer touch points and generate specific leads within certain industries.

Sales Collateral

Outfitted a sales team with sales collateral and designs to effectively communicate brand, messaging, services, and call to actions.

Programmatic Advertising

Ran a large scale programmatic campaign targeting Salesforce conferences to increase brand awareness, reputability, and credibility while the conference took place. This supported the physical sales collateral in a multi-pronged marketing initiative.

SEO

Managed the Search Engine Optimization of the companies website.